Yas Marina advertising and brand activation during the Abu Dhabi Grand Prix
Over a decade in luxury hospitality, with Odyssia hosting guests trackside at the Abu Dhabi Grand Prix since 2025.
On race weekend, Yas Marina is the most photographed address in the Gulf. With a private yacht chartered through Odyssia, your brand does not have to stop at the gangway: it can follow your guests from the marina entrance to the deck, appear on the marina screens and, for the biggest launches, light up the skyline above the circuit. Advertising across the marina is also available on its own, without a yacht.
Four levels of visibility
| Level | Where | What your guests and the crowd see |
|---|---|---|
| 1 · Your yacht | On board | Flags, banners, red-carpet welcome, bar, menus, screens and showcases in your colours, designed and installed by Odyssia |
| 2 · Your berth | The pier around your yacht | Branded pier poles, ramps and walkway, so guests arrive through your brand |
| 3 · The marina | Across Yas Marina | Your spot on the network of 15 digital screens, branded flags, media walls, buggies or an activation area |
| 4 · The skyline | W Abu Dhabi | The LED façade of the hotel above the circuit and the marina, lit from 3 to 6 December |
Advertising screens at Yas Marina
Yas Marina runs a digital network of 15 screens for race weekend, seen by every guest who enters the marina. Brand spots play in rotation all weekend.
- A welcome screen at the entrance roundabout, 10 by 4 metres
- An LED bridge over the marina entrance, 16 by 8 metres
- A screen in the heart of the marina showing the race, 6 by 4 metres
- Six LED screens along the marina walkway, 6 by 1.5 metres each
- A screen at the VVIP car park
Marina takeover: activation areas, buggies and flags
For brands that want to own a part of the marina for race weekend, the takeover levels add physical presence to the screens:
- A brand activation area in the marina, for sampling, a product display or a pop-up
- Branded buggies carrying guests along the piers
- Branded flags at the Yas Marina VIP entrance and VIP parking spaces
- Branded pier poles, ramps and up to 75 metres of walkway branding
- Logo integration on the marina media walls and a partner shout-out on Yas Marina’s social channels
- Logo projection on the Yas Marina Yacht Club building
- Category exclusivity: the only brand of your sector in the marina for the weekend
With or without a yacht
Most brands pair marina visibility with a private superyacht, so the guests they invite see the brand from the gate to the deck. If you only need the visibility, Odyssia arranges the advertising on its own: screens, piers, buggies, flags or an activation area, coordinated with Yas Marina from artwork to installation.
Who it is for
- Product launches: a fragrance, a car or a collection revealed on deck, with the marina carrying the message
- Luxury brands: a presence that matches the guests you host on board
- Companies hosting clients: your name at the entrance, on the pier and on the yacht, in every photo
How it works with Odyssia
- Choose your format. Marina visibility on its own, or with a private superyacht from the Grand Prix fleet, for 20 to 200 guests.
- Share your brief. Tell us the moment you want to create: a launch, a reveal, a hosting weekend.
- Receive your options. We propose the visibility that fits your berth and your budget, with availability confirmed by the marina.
- Approve the designs. We coordinate artwork deadlines and Yas Marina approval for you.
- Enjoy the weekend. Everything is installed before your guests arrive and removed after the race.
Good to know
- Marina advertising is available with a private yacht charter or on its own
- Options are limited and quoted on request, subject to availability
- All designs are subject to approval by Yas Marina
- The earlier you book, the more choice you have on screens and locations
See how Odyssia dressed a 50-metre Benetti for Big Ticket in 2025 in the case study, or explore the brand visibility options on the private yacht page.
Frequently asked questions
Can we add brand visibility around Yas Marina, beyond the yacht?
Yes, with or without a private yacht charter. Through Yas Marina’s official branding programme, Odyssia can extend your brand from the yacht to its berth (pier poles, ramps and walkway), to the marina’s network of 15 digital screens, including the 16-metre LED bridge and the giant race screen, or to a branded activation area. Options are quoted on request, subject to availability and to Yas Marina approval of the designs.
Can we book advertising at Yas Marina without a yacht?
Yes. Most brands combine marina visibility with a private superyacht for their guests, but Odyssia can also arrange the screens, branding and activation areas on their own, quoted on request.
What advertising is available at Yas Marina during race weekend?
A network of 15 digital screens including the LED bridge at the entrance and the giant race screen, branded pier poles, ramps and walkway, media walls, flags at the VIP entrance, branded buggies, activation areas, VIP parking, logo projection on the Yacht Club building and, on request, the LED facade of the W Abu Dhabi. The top level includes category exclusivity.
How early should we book brand visibility for race weekend?
As early as possible. Screens, piers and activation areas are limited, and artwork and production deadlines apply before installation in the marina.
Odyssia is an independent hospitality provider on board private yachts and is not affiliated with, endorsed by or connected to Formula 1, the FIA or the Abu Dhabi Grand Prix organisers. No race tickets are sold or included. Formula 1, F1, the Abu Dhabi Grand Prix and related names and marks are the property of their respective owners. Yas Marina and the artists named are shown for information only.